![]() ![]() He has also served in marketing roles for Shimano America and Eagle Claw Fishing. View Chris Bailey’s professional profile on LinkedIn. Russell was Marketing Director at Plano Synergy where he was responsible for all strategic marketing and campaign execution for Plano and Frabill. “With a career spanning more than 20 years within the outdoor industry and being a lifelong sportsman, we know Chris will leverage his vast marketing capabilities and network contacts to benefit Marolina Outdoors and its brands,” said Lewin. Russell will be responsible for the executive management of all marketing and brand strategies. Cottell previously served as Senior Vice President of Ralph Lauren. “With Mike’s leadership, Marolina Outdoors looks to strengthen relationships and improved execution with a renewed focus on long-term success,” said Lewin. He added Cottell is an apparel veteran who has more than 40 years of experience leading global teams across multiple brands to bring trend-right, quality products to consumers. These include Peter Angle moving from Chief Marketing Officer to company President and Mike Cottell, current Executive Vice President of Manufacturing and Supply Chain, being appointed Chief Operations Officer.Įdwin Lewin, Chairman and CEO of Marolina Outdoors, said that Angle will be instrumental in charting the path for continued rapid growth and expansion of the group’s brands. His appointment as Vice President of Marketing for its apparel brands, Huk and Nomad, is part of a number of new appointments within the company. Finally, GSM sold Barnett to Surge, a new company in the outdoor industry.įor more information on Barnett Crossbows, visit Russell, formerly with Pure Fishing’s latest acquisition, Plano Synergy, has joined the owner of the Huk brand, Marolina Outdoors. Ap0 964 Previously, we had detailed the plans of Pure Fishing’s parent company, Sycamore Partners, to purchase Plano Synergy, along with all of the company’s assets. However, Plano Synergy sold all of its brands to Pure Fishing, and then Pure Fishing sold all of the hunting brands in the portfolio to GSM Outdoors. Important note: Barnett Crossbows used to be part of the Plano Synergy portfolio. Surge Outdoors plans to maintain operational facilities in Florida, Louisiana, Utah and Illinois, which is the current home of Barnett. Having a unique and strong partnership with its manufacturing facilities, Surge Outdoors is excited to bring Barnett together with a team of passionate industry veterans, best-in-class engineers, designers and hunting/archery enthusiasts. ![]() Approaching our 60th anniversary in 2022, as the pioneer in crossbow design and manufacture in our industry, I'm excited to once again carry on the torch of my forefathers. It is truly one of the most collaborative places I've ever been.' Promoted from Corporate Marketing & Design Manager, Andy Baumbach is Plano Synergy's new Director of Marketing for all hunt brands. “We look forward to advancing the long-standing reputation of the Barnett brand and its products. 'Plano Synergy is a unique situation where technologies and innovation can be leveraged across a multitude of brands and pursuits. “With Barnett under the Surge umbrella, the future of the brand looks brighter than ever,” said Surge Outdoors President David Barnett. Barnett will continue to lead the crossbow industry through profound innovation and a heightened focus for the archery industry.” “I am thrilled to once again be a part of telling everyone that story and help write the next chapter. “Barnett is the first and longest-standing crossbow company with a storied heritage,” said Surge Outdoors CEO Ryan Busbice. ![]() The acquisition of Barnett demonstrates Surge Outdoors’ commitment to the archery industry. Barnett is also a leading provider of slingshots and accessories. Barnettinnovates and supplies a broad spectrum of high-performance and value-driven crossbows, vertical and youth bows, and archery accessories popular with both hunters and recreational shooters. ![]()
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